In order to understand what rich media ads are, we must first get into the basics of rich media. Rich media is also known as interactive media. And, interactive media is a highly significant media which focuses on communication between the sender and the recipient. Rich media allows active participation of both the parties and so, it is said that it promotes interactivity. In short, rich media promotes two way communication which has got certain cultural implications. New media art, video game production and interactive advertising are some of the major aspects of interactive media or rich media. Let us now turn the spotlight on the most important aspect, interactive advertising or rich media ads.
Rich media ads make the proper use of interactive media or rich media and thereby, it tries to manipulate the buying tendencies of the consumers. Rich media ads can be offline or online. In rich media ads, certain media are used and some of the most prominent ones are mobile devices like SMS or WAP, internet and interactive television. Even the kiosk based terminals are also used by rich media ads. Rich media ads actually help the marketer to measure the buying ability and interest of the consumer in a very direct and personal way. It is all about motivating the consumers in a very sophisticated manner to go for the products and creating an e- commerce environment.
Any discussion on rich media ads would be incomplete without a mention of viral marketing. Viral marketing uses certain techniques like images, web links, Flash animation, texts, audio- video clips. Viral marketing strategies are becoming quite popular nowadays. Rich media ads also make use of online directories for brands. The viewers can compare various brands from these directories. The viewers are nowadays quite comfortable with television ads and visual presentations help them to recall the brands easily. The response of the customers is usually collected either through click- to call technologies or forms.
Some of the major ad agencies which practice are Euro RSCG Interaction, Modern Media, Ogilvy Interactive, Digitas, Critical Mass, Solution Set, Draft Digital, Wunderman Interactive, Zentropy Partners, SBI. Razorfish, Grey Digital Marketing, Carat Interactive, Organic, Tocquigny, iDeautsch, FCBi, Tribal DDB, AKQA and so on. In today's world, it is really difficult to ignore the immense significance of the rich media ads especially when advertisements are made to promote two way communication.
To know more about types of ads, log on to adsiteshub.com.
|
