Various Forms of Online Advertising Inventory
Online advertising has emerged as one of the major forms of advertising today. This advertising uses internet to put up advertisements and marketing messages and attract the target audiences. Some well known forms of online advertising includes contextual advertisements on banner ads, advertising networks, search engine result pages of Google and Yahoo and e-mail marketing.
Various forms of online advertising inventory are today used by renowned companies to reach out to their customers and broaden the sales base.
Among the various forms of online advertising inventory, Banner Ad is a popular form. It is a graphic image or animation that gets displayed on the website, either in an application like Eudora or in an HTML email. Though such ads come in different sizes, they act as a powerful means of online advertising. Advertisements in the streaming video or streaming audio are the other forms of online advertising inventory.
Email marketing which uses the email as a means of reaching out to the target audiences has evolved as popular online advertising inventory. As part of the advertising, it adds advertisements in the emails sent by various companies to their customers.
Also, it may include email with the objective of acquiring new customers or enhancing the loyalty base of existing ones. In the field of online advertising, email marketing accounts for over US $400 million. No wonder, this online advertising inventory is amongst the fastest growing forms of online advertising.
Display advertising, interactive advertising, social media optimization and web analytics are some of the other major forms of online advertising inventory. Search engine marketing is used extensively today to market products and services. This form of online advertising inventory deals uses search engine optimization and pay per click advertising. A large number of marketers’ today reach out to their customers with the help of search engine optimization and that has revolutionized the concept of online advertising.
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