Banner ads refer to the special hypertext link. HTML codes are instrumental in instructing the web server to invite the web page, when the readers click on the text. Banner ads operate in the same manner, only the link is evident in a box of graphics or animation and not on the text.
Banner ads often resemble the traditional ads that appear in printed format in the magazine or newspaper. However unlike the traditional ads, banner ads can bring the customer to the website of the advertiser. A banner ad is more dynamic in nature as it can display multiple images including animation.
Banner ads: Types
Banner ads are available in varied designs and sizes. According to the Internet Advertising Bureau, there are 8 banner ad sizes including 480 X 60 Pixel or full banner, 392X72 Pixel, 234X60 Pixel or half banner, 120 X 240 Pixel or vertical banner, 125X125 Pixel or square button, 120X90 Pixels, 120X60 Pixels and 88X31 Pixel.
Objectives of Banner Ads:
Banner ads help the visitors to have easy access to a publisher's site. The readers have to click the banner ads to view the website of the advisers. With the help of the banner ads the advertisers can get in touch with those clients, who otherwise hardly visit these websites. There are some methods through which the advertisers can have easy access to these banner ads.
Click through methods- The readers have to click the banner ads to reach the desired website. The banner ad space is often sold by the publishers on basis of cost per clock.
Click through rate- The ratio of the readers of a particular web page to that of who clicked the banner ads are represented by Click through rate.
Page View- This helps to determine, how many times the web page was displayed on request of a particular server.
Cost per sale- Money spent on the sale is measured on basis of cost per sale. This can be measured on various ways, mostly depending on the service, products or ads.
Banner ads: Advertising
The advertisers who intend to post banner ads on other web pages can do so in one of the following methods:
They can pay various publisher sites to post their banner ads.
The advertisers can follow a give and take policy by posting the banner ads of other websites, which will post their ads in exchange.
The advertisers can seek help from different organizations, who post the banner ads on other websites.
For more information on Various Forms of Online Advertising Inventory log on to our website adsiteshub.com.
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